News & Press
Elevating City Experiences Around the World
Magnicity is the international leader in high-altitude urban tourism. With over 50 years of experience and over 450 employees, this French family-owned group curates breathtaking panoramic experiences from the top of iconic towers in major global cities.
Each site combines spectacular views, immersive technology, cultural storytelling, and local lifestyle offerings to create unforgettable visits for over 3 million guests each year.
From Paris to Chicago, Berlin to Rotterdam, and Warsaw, Magnicity invites visitors to see the world from a new perspective.
Elevating City Experiences Around the World
Magnicity is the international leader in high-altitude urban tourism. With over 50 years of experience and over 450 employees, this French family-owned group curates breathtaking panoramic experiences from the top of iconic towers in major global cities.
Each site combines spectacular views, immersive technology, cultural storytelling, and local lifestyle offerings to create unforgettable visits for over 3 million guests each year.
From Paris to Chicago, Berlin to Rotterdam, and Warsaw, Magnicity invites visitors to see the world from a new perspective.
Latest News
The 96th-floor venue at the former John Hancock Center opens for bookings in Q1 2027, ahead of an early 2028 debut.
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Press Releases
BERLIN TV TOWER
June 2025: Sphere by Tim Raue at the Berlin TV Tower has Opened
May 2025: Sphere by Tim Raue Opens on June 3 – Tickets Now Available Online!
March 2025: In Completely Different Spheres: Berlin’s Highest Construction Site is Home to Top-Class Gastronomy
August 2024: Berlin’s Most Famous Landmark Celebrates its Anniversary – 55 Years of the Berlin TV Tower
HIGHLINE WARSAW
April 2025: Magnicity Unveils Highline Warsaw, Europe’s Highest Urban Leisure Destination
May 2025: Highline Warsaw: A New Perspective on the City Above the Clouds
EUROMAST ROTTERDAM
July 2025: Euromast unveils The Rise of Rotterdam, a New Interactive Experience
CELEST ROTTERDAM
January 2025: Magnicity Unveils Celest, its Second Site in Rotterdam, with a Spectacular Inauguration
360 CHICAGO
October 2026: 360 CHICAGO To Host First Ever Cocktail Making Class High Above the Skyline
October 2026: 360 CHICAGO Announces “ELEVAIRE CHICAGO,” New Private Event Venue Atop 875 North Michigan Avenue
October 2026: 360 CHICAGO Summons the Brave for National Face Your Fears Day
May 2026: New "Chicago From Every Angle" Ticket Combines Three Iconic City Experiences
October 2025: 360 CHICAGO Presents "Sip and Paint the View" – An Evening of Art and Inspiration 1,000+ Feet Above the City
June 2025: Magnicity 2025 Global Growth Outlook
March 2025: Celebrating National Cocktail Day With 360 Chicago!
February 2025: 360 Chicago Celebrates Chicago’s Birthday with Free Admission for Residents (News Release)
December 2024: CloudWalk Makes Call for Artists
October 2024: Magnicity Chooses Architects for Redevelopment of 95th and 96th floors
PARIS
April 2025: Panoramart is open at Paris Montparnasse Observatory until October 31, 2025
Press Photos






Innovation Starts at the Top
With a keen sense of trends and a wealth of international experience, Alexia Vettier, as CEO, is driving Magnicity’s global expansion. Under her leadership since the end of 2018, the company has evolved from a simple operator of iconic observation platforms to a creator of global urban experiences.