In 1974, on the fifty-sixth floor of Paris’s Montparnasse tower, the M56 Group was born.
In 2020, M56 brought together all its sites in Paris, Berlin, Philadelphia & Chicago under one brand: Magnicity.
Why? Because at its sites, millions guests felt the same. Magnicity puts them atop the highest points above the world’s most iconic cities. To learn their values. Experience their cultures and be energized by what they offer.
International launch MAGNICITY and acquisition of Euromast in Rotterdam
New office in Shanghai
Creation of One Liberty Observation Deck in Philadelphia
Acquisition of 360 Chicago
Representative offices Londres, Hong Kong
Takeover of the TV Turm company exploiting the visit and the catering of the Berlin Tower
Opening of Montparnasse Tower & Creation of M56group HQ in Paris, France
THE MAGNICITY BOARD
CEO M56 Group Magnicity
Chief Marketing & Communication Officer
OUR VISION, LOOKING UPWARD
A city is more than a view. It’s why Magnicity stands for more than just a name.
Magnicity amplifies everything. From a city, to your emotions, to your success.
Magnicity thrills. Everything from the view, experience, and feelings you take away.
Magnicity attracts and encourages. To experience, understand and enjoy more.
Magnicity isn’t just one experience. It’s a mix of many. Each one inspires, encouraging us to think beyond the moment.
New ways to see a city incite new ways to discover it.
Understand how cities and nature interact, and we can encourage them to do it more. Working as one.
Look closer at a city’s buildings, and we get a clearer view of its potential.
Exploring a city’s way of life helps us imagine how we’ll live there tomorrow.
Up high, you witness how a city’s visionaries, artisans and creators contribute to its life.
Learn more about a city’s past, and we can think more about its future.
As cities ambassadors, we all share strong values that motivate us every day when we welcome our guests. They're taken on board by everyone who meets and works with us.
The Magnicity experience stays with you. It’s never a passive experience, more a smart way to learn a city’s reality. That way, it lifts emotions to a higher level. A guest’s curiosity is raised to a memory. A business encounter is lifted to a partnership.
Our professionalism, commercial expertise and legendary knowledge of cities bring out the best in guests and businesses. Magnicity never disappoints. It’s an experience that consistently leads to better things.
Magnicity is a genuinely shared experience. It’s not a piece of marketing. Up high, guests look out onto a living, breathing city. Meanwhile, as dedicated ambassadors, our team members share what they’ve actually learned by living there.
It’s never forgotten. Days later, facts and legends naturally reappear in conversations with friends back home.
Up high, visitors see a city as it is. Not like a museum or amusement park. We bring guests its history, energy, surprises, culture and magic. Its flavours and smells. The way it lives every day. And in turn, we benefit its businesses and people.