Magnicity’s Chief Marketing and Customer Experience Officer, Muriel Lemesre was interviewed at the BFM Awards. She discussed Magncity’s commitment to providing its visitors with immersive, interactive experiences that truly elevate their visits.
Together with longtime technology partner, Timescope, Magnicity has successfully launched multiple new virtual reality, augmented reality, and 3D experiences in recent years. Berlin’s Odyssey is a VR journey at Berlin TV Tower that allows visitors to see the tower’s construction up close and enter the inaccessible places of the tower. Magnicity also recently unveiled Paris Time Travel, a journey back in time to the heart of Paris in virtual reality.
Visitors to all Magnicity towers can explore the view in augmented reality by using the free Magnicity web app. Designed as a 3D virtual city map, the app features dozens of points of interest for users to explore, along with interactive quizzes and video and audio stories.