Magnicity CEO Interviewed in Fast Company

Magnicity CEO Alexia Vettier was interviewed for recent article by writer Nate Berg for Fast Company. Titled, “443 feet and falling: why skyscrapers are adding slides, stairs, decks, and free falls,” the piece shines a light on the recent trend of observation decks adding dynamic thrill features. 

Observation decks are getting more thrilling

From glass floors to repelling experiences, observation decks are increasingly relying on thrill experiences to attract future visitors. Magnicity helped elevate the trend with the introduction of TILT at 360 CHICAGO Observation Deck. The giant moving hydraulic platform has attracted over 1.6 million visitors since opening, and its viral videos have helped attract countless thrill seekers to the observation deck.

Is this the future of tourism?

The Fast Company article mentions some of the newer experiences that have attempted to capitalize on the trend TILT helped kickstart and poses the question: Is it necessary to have a thrill feature in a modern observation deck? As the industry leader in elevated urban tourism, we at Magnicity knows the answer to that question is more nuanced.

“You can’t find many experts in this area. We believe we are, and we want to be, the leader of managing observation decks.”
Alexia Vettier
CEO, Magnicity

One thing is certain: Visitors have come to expect more than just a beautiful view. Magnicity evaluates trends and the specific dynamics of each city we operate in. Whether it’s a thrill feature, a VR journey through time, a rooftop ice rink, or a full-service bar in the clouds, Magnicity consistently provides visitors with new and engaging ways to experience cities from above. Read the full article below to learn more about how Magnicity is taking observation decks higher.