360 CHICAGO Delivers Local Experiences Like No Other
Venues, from hotels to restaurants, no longer have the luxury of providing great service and meals to attract clients and customers. Today’s clientele want to feel immersed in their experiences and some venues are getting creative with how they serve up those experiences.
Popular attractions, such as 360 CHICAGO observation deck, located 1,000 feet above the Magnificent Mile in the John Hancock Building, are collaborating with Chicago artists, artisans, and various experts to create one-of-a-kind memorable experiences for their guests and finding success.
“The foundation of these relationships is the mutual benefit they provide,” says Nichole Williamson, general manager at 360 CHICAGO. “We supply an audience and platform to grow their brands and they provide our guests with an opportunity to engage with an experience that is uniquely Chicago.”
Over the years, Williamson has worked with photographers, magicians, musicians, yoga instructors, artists, brewers, and distillers. “Every year these relationships deepen as we find exciting and interesting ways to share their talents and products with our guests,” she adds.
Drinking a specialty cocktail in Bar 94 allows guests to give back since 360 CHICAGO shares a portion of the proceeds to non-profits involved in homeless outreach, LGBTQ causes, veterans’ causes, animal adoption and welfare and the local children’s hospital.
Storytelling Key To Delivering Memorable Experiences
Williamson and her team realize sharing stories through their tours is an important part of their overall experience and it’s something she finds exciting since there are endless stories to tell in and about Chicago and its diverse neighborhoods.
Gone are the days when visitors to cities like Chicago used to be just about checking off the “bucket list” of hitting up well-known and well-established museums and attractions.
“These days experiencing the food scene, the street festivals and the small businesses that call the neighborhoods home are as much part of visiting a new locale as visiting the major institutions,” adds Williamson. “Visitors are demonstrating a desire to leave the center city and understand the experiences of someone who lives here.”
From 360 Tripod Mondays which welcomes photographers with tripods access to 360 CHICAGO to take skyline shots of the city in every direction to 360 Sky Yoga, which welcomes yoga enthusiasts every Saturday morning to practice their morning sun salutations, Williamson and her team are constantly looking for ways to engage their customers while providing experiences like none other 94 flights above the ground.
And, of course, TILT Chicago is still a treat for locals and visitors alike. TILT is considered a thrill ride but unlike a rollercoaster, the enclosed moving platform literally tilts you over Michigan Avenue from the 94th floor. It’s truly a different kind of Chicago experience. Afterward, head over to the Bar 94 where you can continue the Chicago experience by enjoying a locally-brewed beer from Revolution Brewing or a locally-distilled spirit from KOVAL Distillery.
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